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Local Marketing for Small Business

4 Pillars of effective link building

Link Building Strategy

4 Pillars of effective link building

Creating high-quality content can make your business’ branding stronger and facilitate conversions, but not if your audience is never exposed to that content. A good link building technique can help boost content visibility via other websites and in the search results. 

In this article, we will discuss how to create and leverage linkable assets, identify relevant linking opportunities, communicate with site owners in a way that compels them to link to your content, and what to do after you’ve acquired.

1. Create audience-focused and linkable assets: 

A linkable asset should be a core element of your SEO strategy. Because unique and high-quality content can help you advertise your expertise and credibility to the potential audience.  

Great linkable assets always provide audience informative and educational value. Remember not to get promotional with your likable assets.  [/vc_column_text]

2. Find relevant, valued, and trusted sites for links: 

Identify relevant and trusted website is very important for your linkable asset. Below we will discuss how to evaluate trusted sites for any link building campaign. 

  • Link relevancy:

Your link must be relevant concerning both the context of the page it appears on as well as the page’s audience.

  • Value for Potential Audience: 

The page you’ve identified for getting a link from should receive traffic, engagement, and provide value to your audiences. Also, make sure the anchor text in the link helps set user expectations when they click through. 

  • Evaluate trust and authority: 

Identify the backlinking section of the website that you’re reaching out to. If you find they are linking out to a lot of spam or are posting low-quality content on their website, those are the red flags that mean you should probably avoid that website. 

  • Potential tool and metrics: 

There are few tools to determine the site authority such as SEMrush, Ahref’s Domain Rating, Moz’s Domain Authority, etc. But do not get too possessive for domain authority. Because these 3rd party metrics will provide you a general idea of the kinds of sites to reach out to, they are not used by Google, and fixating on them can result in lost opportunities. 

  • Analyse every site: 

Do a detailed analysis of each site you want a backlink from. You need to think that in a world without Google, would you still want this link? If the answer is no, then you have to re-think whether or not that’s an organic link. 

3. Create unique link building outreach: 

You should remember that there are people behind every step of the link building process. When you’re creating a piece of content, think about your audiences behind that.  

By sending sincere, personalized outreach can make your communications more memorable and increase the chances of building a mutually beneficial connection with another site. To make it possible you need to approach this is to connect with site owners outside of email, via social media, or through a direct phone call. 

You need to make the site owners understand that how linking to your content benefits them and their audiences. That’s why informative, audience-focused content is essential because If you’re not creating unique content then you’re not really building that connection. 

4. Keep tracking your link status: 

Once you acquired a link, you should send a follow-up email by thanking the site owner. If you do so, it will help you make your bonding strong between your brand and theirs. 

After building a link you should keep tracking those links so that you can periodically check on their status. It’s pretty much acceptable to follow up with the site owners if your link is no longer on the page. By finding out the reason why your link was removed may allow you to get it back or notify you that it’s time to update your content. 

Always focus on the internal linking of the page that got the backlink. Because the product or promotional pages are unlikely to collect many of their backlinks, internally linking those conversion-based pages to pages with a stronger backlink profile can help you funnel link equity to them. 

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