12 Feb 7 Frequently Asked Questions About Ranking A Small Business on Google
Anyone who works with digital marketing knows the importance of good search engine optimization. With more and more pages being created every second, and users even more impatient to get results, being at the top of the list of search engines has gone from a glorious achievement to a daily necessity.
However, there are still many questions about how to do SEO for small businesses, especially since it is a relatively complex process. If yours is a small business serving a local area, it is almost always necessary to have a specialist to do the job if you want to improve your local search ranking and rise above the competition.
Fortunately, we are here to help you! Here are 7 frequently asked questions about SEO, along with their respective answers:
1. How to choose the best keywords?
If you know something about SEO, you already understand the importance of choosing the right keywords. They are the first match between your audience’s search and your page. If the keyword is not in demand enough or is not consistent with the content you present, then you will lose a considerable amount of visits.
Some of the aspects that usually go into choosing keywords are:
- Monthly search volume
- Competition level
- Relationship with the content/theme of the page published
- Presence of the term in most of the pages and links.
And for Local SEO, it’s important to add local search terms such as “near me”, “city name” etc. to the keywords.
2. How can I ensure that my business appears on Google?
Theoretically, your website is searchable from the moment it is created, unless you configure it otherwise. However, as there are more and more tools for developing websites, blogs, and e-commerce, it is best to communicate its existence manually using Google Search Console. Connect your website to Google Search Console and manually submit pages to index them. You should also add a sitemap to your website which lists all the links on your website and make it easier for search engine bots to crawl your site.
In addition to this, local businesses should create Google My Business profile and verify their business & location. This will ensure that your business will show up to potential customers in your local area whenever they search for the services you provide.
3. What do search engines look for?
Contrary to what some people think, Google doesn’t just look at your text and the link. Virtually everything influences SEO.
Here is a checklist:
- Page URL
- Backlinks (how many other pages link to yours)
- Name of images
- Proportion of the keyword in a text
- Number of synonyms present
- Page profile (blog, store, etc.)
4. What is SEO and what is the difference for Local SEO?
This is one of the four most frequently asked questions when it comes to SEO.
In recent years, Google has been reviewing its results pages to prioritize local businesses in the results list. According to Ed Parsons, Google’s geospatial technologist, “about 1 in 3 searches that people do simply in the standard Google search bar are about locations, in order to find out more information about locations…”
SEO it is the process of obtaining the highest possible ranking for a page on your website on Google, Bing, Yahoo, etc. for searches relevant to your business. But, Local SEO has a small nuance. Instead of focusing exclusively on your website, it will also focus on your Google My Business profile page. This is because Google shows business pages (along with a map showing the location of the business) when searching using keywords focused on locations.
For example, search for “restaurants near me” and you’ll see map listing of restaurants near to your location.
So, the difference between local SEO and traditional SEO is that to compete in local SEO it is necessary to optimize not only your website, but also your Google My Business page.
5. What types of companies can use local SEO?
On a national or global scale, SEO was once the revolutionary way to gain visibility on the internet. Now, it has become very competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online.
Every business that targets a local market can greatly benefit from local SEO. However, the businesses that have information like operating hours, menus, theater showtimes, or other metadata that someone needs to know are better candidates.
- Real estate agents
- Restaurants, cafes & bars
- Repair shops
- Movie Houses
- Beauty Parlors & Salons
6. How do I get reviews on my Google profile?
Create a username (this notification appears on the panel if you haven’t already).
Then, you just need to click on the link within “Get more reviews” and share with your customers.
Your review link will be in this format: https://g.page/(user)/review
Also, make it a habit to respond to positive reviews.
7. How can I compete in cities and locations outside of my physical location?
With local SEO, the location of your business is a big factor in the ranking algorithm. Think about it from the perspective of the person who is searching. If they are searching for “plumber near me” from Calgary, then they don’t want to see search results about plumbers in Edmonton.
Google knows this and that is why the location of the searcher versus the actual location of the business is such an important factor in local SEO ranking. This means that you will have the best results and benefits when your potential customers are searching in locations closer to your business.
It is not impossible to rank in cities outside the physical location of your business (you can do this, for example, by creating pages on the website for the location of the destination), but it is essential that you understand the tough battle you are waging with local SEO. If the deals are the same everywhere, the one who is closest to the person who is searching will have an advantage.
Need help managing your small business marketing activities from one place without jumping from one website to another? We have the perfect solution! Check out NUUN360 Local Marketing Solutions Platform for Small Businesses.