30 Mar 7 Key Design Tips For An Effective Small Business Website
The internet has become a showcase for human culture and all its forms of consumption: from information to products and services. That is why it is so necessary to exist on the internet to be found – be it a company, a product, services or people.
A website is at the centre of all these showcasing activities for small businesses. It serves as a source of information as well as a window for communication. Most small businesses create a website to solidify their online presence and also to give customers a portal to learn more about their products and services.
When it comes to websites, the first thing a customer notices is the design. A well designed website with excellent user experience can create a positive first impression, which is an important factor for building a relationship with your customers.
How does a website’s design affect potential customers?
Even in 2020, a good percentage of small business owners still haven’t caught up with the latest technologies available at their disposal. Surveys show that more than a third of small business owners get less than 5% of their customers from their website.
To increase your small business website’s effectiveness and generate more conversions, start with changes to its design – UI/UX.
By the time you finish reading this article, you will know seven beneficial, conversion-boosting design strategies.
Here are 7 tips for creating a better customer experience through design.
1. Use the right colours:
Colours can make or break your website design, but no matter what you’re trying to convey, reduce the number of colours in design. Too many colours can result in a design that looks messy and unprofessional, thus giving your customers a bad impression.
While choosing colours for branding and design, keep these points in mind. Knowing what values are attached to each colour cane help you better convey your message through design.
Check the colours you’re using on your website. Compare them to the above chart. Are you conveying your message using the right colours?
As a small business owner, you should identify your target customer. Who is going to see the web page or brochure? Think of age, gender, hobbies and location.
Experts say warm colours can give a popping effect. Choose one warm colour (two at most). Use it carefully on most important areas of your page. (Examples: unique selling points, and calls-to-action). Use neutral colours for backgrounds, borders, and fonts on your small business website.
2. Pick a minimalist layout:
Your website visitors scan pages rather than read them. They normally look for keywords and sentences to see whether a site has what they need.
Remove excessive clutter. Each web page should have one specific purpose. Build the page to serve that purpose, and remove any unnecessary text, images, or videos. Most website design platforms give you options to use a minimalist design.
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3. Use readable fonts:
The primary purpose of your website is to give out information to users and search engines. Although search engines can read text in any font, users can’t. So, make sure you are using legible fonts throughout the website.
Also, your headlines need to stand out. Make sure each headline is larger than the text in the body of your web page. Headlines are also a great place to add colour to make them pop.
Choose a readable font size.
Try to use 14-18 point fonts for the body of your web page and 16+ point fonts for your headlines.
Make body font neutral. Use grey scale colour schemes for the body and no more than two separate tones of grey.
4. Design high impact CTA buttons
Button design is comes under call-to-action (CTA) design.
A call-to-action (CTA) refers to a piece of text that compels potential customers to take action. Always use benefit-oriented language on CTA buttons.
Think in your customer’s shoes. What’s in it for them if they take that action? Always place a prominent CTA buttons above the fold.
The fold on a website refers to parts of the page visitors can’t initially see when the page loads. Typical web pages require a user to scroll up and down to see the entire page. According to Jakob Nielsen, only 20% of people read below the fold. This shouldn’t stop you from adding a button near the end of your page, add one there as well. Sometimes, attractive copy can do wonders.
5. Use High Definition Images
Always use quality images on your website. Screen definition improves each year. Remove grainy photos and replace them with high-quality pics. This is particularly true for any hero photos (above the fold banner) or other pics that fill the entire width of a desktop screen. Poor quality photos can look bad on high resolution screens.
6. Add videos to enhance design
Homepage is a great place to add a video. Make sure it is properly aligned – left, right or centre. One thing to keep In mind while adding a video to a web page is to reduce the amount of text on that page. Let the video work for you instead. It also helps users to watch the video without distractions.
[Infographic] video marketing tips for small businesses.
7. Testimonial Design
Make sure your Testimonials are no longer than three sentences. First, consider the space in which you plan to insert them. How much room is available? Can you tone the testimonial down to one powerful sentence, to make it fit? Will it have more impact? It is recommended that you use a 14 or 16 point font. Never create a fake a testimonial. Use the testimonials to address your buyers’ hesitations.
How will you maintain your small business website?
Don’t integrate these seven design tips then forget about your website. Maintaining a professional small business website requires perseverance. Start with A/B testing to see how each of these design changes affect your visitors.
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