25 Mar How Is AI Disrupting Digital Marketing: 6 Trends You Shouldn’t Miss in 2020
We are in 2020 and, with regards to technology, the world has come a long way. From the start of this Millennium, there have been revolutionary advancements in technology such as humanoid robots, self-driving cars, Virtual Reality, the launch of the Mars Rover, to name a few. Artificial intelligence (or AI) is the latest addition to this list.
AI has been a trending topic for quite some time now and is without a doubt a massive technological advancement. It is the intelligence displayed by machines and it is causing revolution in all sectors.
Digital marketing, which is already in its development phase, is AI’s next goal this year and may, one of the main applications of AI.
What is the relationship between digital marketing and Artificial Intelligence?
AI has exceptional opportunities in the future in the field of digital marketing: it enables predictive analytics, better customer experiences and targeted marketing that will undoubtedly offer companies a better ROI.
In the past, many vendors have hesitated to incorporate artificial intelligence into their strategies. The fact is that this year there is considerable confidence among marketers regarding it. Through additional processes such as the Internet of Things (IoT), big data, and Machine Learning , AI made its presence this year. So 2020 will see noticeable changes and impacts due to AI apps.
How will AI disrupt digital marketing?
The interaction between online activity and AI is quite evident. Machines can easily predict buyer behavior and decisions and use that information to solve future problems.
1. Improve user experience
A great user experience is an important factor that keeps the audience flowing to a website. The website should be designed in such a way that it provides visitors with flexibility. By using AI in digital marketing, it will be much easier to predict user behavior, search cycles, buyer persona, etc. Another important thing is the ease of customer service, with chat bots as the perfect option to handle problems at a much faster rate.
2. Better return on investment
High-level image recognition is one of AI’s great features that can make checkout processes much faster. It can also resolve security issues related to online transactions. Machine learning helps collect enough data on user behaviors, and adds to your inventory with better database design. Based on audience interest, it provides a better decision making algorithm that provides a great return on marketing investment.
3. Simpler Search Sessions
Although users’ current search sessions are pretty good, they can sometimes be confusing or awkward. With AI-powered digital marketing, search engines will be much smarter and secure as AI can easily track user behavior and predict future decisions and search intentions.
4. Sales Forecast
Marketing is a continuous and fluctuating place, and an adverse fluctuation can cause too many business changes (the best example for this is the current “COVID19”). However, it is easier to predict future market trends with AI, therefore essential digital marketing trends are implemented to save a lot of hassle later on.
5. Reaching the right target audience
Reaching the right people is very essential to add value to your brand and assets. AI-based digital marketing makes it easier to reach target audiences by helping you find people based on their demographics, interests, and other aspects.
6. Better advertising
The perfect way to promote any brand is through advertising. Since the AI collects and analyzes user data and predicts their behavior, ads & creatives can be tailored to the preferences of the audience who would see them because their interests are already known. Advertising to everyone is expensive and wasteful. Instead, we use ingenious technologies to promote your business to a hyper-targeted audience. Learn more about NUUN360’s Advertising Intelligence Solution.
AI, being a rapidly growing technology, can create great things in a lot of fields. Adding AI to digital marketing strategies not only makes things easier for brands but also solves customer problems.