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Uncovering Digital, Technological and Creative Ingenuity
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Each year, new tools and technologies emerge to help businesses market their products and services online. In 2020, we are expected to see a revolution in AI with chatbots, voice search and more. But at the same time, some of the basic marketing tools remain...

SEO tools are designed to make the process of search engine optimization less complex. It can be said that SEO tools are essential for anyone who wants to reach the top Google. The features offered are diverse, but the focus is on improving strategies to...

Social media marketing is one of the easiest and most practical ways to get in touch with your target audience: customers. However, you must first know how they work and how to use these networks correctly to avoid wasting time, investing and risking a negative image...

It's not hard to imagine how important it is to have traffic on your social networks, blog or website, right? The more people coming to you and knowing your business, the more likely you are to make sales. Therefore, generating a good volume of traffic...

Today we are going to talk about the key benefits of Influencer Marketing, one of the fastest-growing segments of digital marketing, worldwide.  If you are a small to medium business aware of the importance of a good marketing strategy for the development of your business, you...

BERT which stands for Bidirectional Encoder Representations from Transformers is Google's new algorithm update, the largest since RankBrain (2015). This update will affect about one in ten search engine results. The disclosure came through the official Google blog on October 25th.  What is BERT?  BERT is a neural network-based technology for...

TikTok is one of the fastest-growing social media platforms at the moment with 500 million global users. And it was the third most downloaded app in the first quarter (Q1) of 2019 with 188 million new users, a growth of 70% from Q1 2018 (SensorTower, 2019). Among the top five...

Over time, social media networks have become online platforms with the largest number of users in the world. A huge audience means huge business opportunities, making social media marketing common and desirable.   When we talk about social networks, the first one that comes to mind...