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BERT which stands for Bidirectional Encoder Representations from Transformers is Google's new algorithm update, the largest since RankBrain (2015). This update will affect about one in ten search engine results. The disclosure came through the official Google blog on October 25th.  What is BERT?  BERT is a neural network-based technology for...

TikTok is one of the fastest-growing social media platforms at the moment with 500 million global users. And it was the third most downloaded app in the first quarter (Q1) of 2019 with 188 million new users, a growth of 70% from Q1 2018 (SensorTower, 2019). Among the top five...

Over time, social media networks have become online platforms with the largest number of users in the world. A huge audience means huge business opportunities, making social media marketing common and desirable.   When we talk about social networks, the first one that comes to mind...

Google Tag Manager is a tool designed to analyze the effectiveness of Google Ads campaigns by providing valuable insight into visitor interactions on your website and apps. Analyze clicks, purchases, phone calls, app downloads, newsletter signups, and more using this powerful tool!   What is Google Tag Manager?  Google Tag Manager is a free tool that lets...

Every day, people who match your target persona are searching on Google and other search engines about problems they face and how they can find solutions. A top result on Google is worth hundreds of dollars in revenue because there are 66,000 searches done every...

As human beings we love to hear and learn from stories. A natural storytelling medium, consumers respond better to videos than almost any other type of content out there. With visual, interactive, and entertaining elements, videos give much more information to the consumer, changing the...

Video content is some of the best performing content types out there. And with 80% of internet traffic coming from video by 2020, it’s no wonder that video’s popularity is growing. Whether you’re using video to increase your users understanding of your products or services...

The first VR social network Facebook is set to launches its own virtual reality universe, a social media platform where users can meet, interact and play games with their friends. The VR world is called Horizon where users enter as floating avatars without legs. In addition...

With Snapchat, Instagram and so many other platforms out there, many marketers wonder whether they should even bother with Facebook advertising.  Well we’ve got some really good reasons why Facebook is still relevant. We dare you not to use Facebook ads after reading this article! No...

While it's common to do search engine optimization (SEO) on our website, we often forget to include the same practices on our social media posts. And although the impact of social media posting on search engine optimization has been debated, the fact that social networks...