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Digital Marketing

With Snapchat, Instagram and so many other platforms out there, many marketers wonder whether they should even bother with Facebook advertising.  Well we’ve got some really good reasons why Facebook is still relevant. We dare you not to use Facebook ads after reading this article! No...

While it's common to do search engine optimization (SEO) on our website, we often forget to include the same practices on our social media posts. And although the impact of social media posting on search engine optimization has been debated, the fact that social networks...

Nearing the end of the year has us thinking about how we measure our success and set objectives for 2020. And although hashtags are a great way to find posts about a specific event, theme or mood on social media, they can also be used...

Google Ads market works like an auction where you are charged per click (Pay Per Click Advertising - PPC) received on your ads. But the highest bid doesn't always win because Google not only considers the amount you're willing to spend but also different quality...

Having trouble choosing photos and videos for your business’ Instagram? Let us give you some expert advice on how to build a community on Instagram with great content.  With around 1 billion users and growing, Instagram is an important platform for your company to interact with customers. But, exactly how to interact...

Although it is almost 2020, link building is still relevant and an integral part of off-page SEO strategy for many small businesses if they want to outrank the competition and drive traffic to their website. Many Calgary companies use SEO and PPC together to get...

The virtual and augmented reality market is expected to reach revenue volumes of 162 billion dollars by 2020, an IDC report predicts. More than half of the funds will come from hardware sales. There’s a reason why AR and virtual reality technology happen to be...

What if there was a system that knows your visitors before you do! Marketing Automation allows you to track visitors’ digital footprint, drive lead-engagement with smart, automated workflows to target their interests using dynamic content via...

Technology and today’s digital transformation has certainly introduced a level of complexity and challenges to offset the benefits to an adoptive business. Such transformation in business may be considered to be impetuous, intense and many are often vehement about the opportunity to apply these practices....