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Local Marketing for Small Business

Inbound Marketing

Whether you're a family owned small business or single person service company, marketing your products and services can be quite challenging, especially when you have tough competition. Here are 5 most common challenges faced by small business owners when marketing locally. 1. Lack of Leads One of...

Each year, new tools and technologies emerge to help businesses market their products and services online. In 2020, we are expected to see a revolution in AI with chatbots, voice search and more. But at the same time, some of the basic marketing tools remain...

While it's common to do search engine optimization (SEO) on our website, we often forget to include the same practices on our social media posts. And although the impact of social media posting on search engine optimization has been debated, the fact that social networks...

Nearing the end of the year has us thinking about how we measure our success and set objectives for 2020. And although hashtags are a great way to find posts about a specific event, theme or mood on social media, they can also be used...

Google Ads market works like an auction where you are charged per click (Pay Per Click Advertising - PPC) received on your ads. But the highest bid doesn't always win because Google not only considers the amount you're willing to spend but also different quality...

Although it is almost 2020, link building is still relevant and an integral part of off-page SEO strategy for many small businesses if they want to outrank the competition and drive traffic to their website. Many Calgary companies use SEO and PPC together to get...

The virtual and augmented reality market is expected to reach revenue volumes of 162 billion dollars by 2020, an IDC report predicts. More than half of the funds will come from hardware sales. There’s a reason why AR and virtual reality technology happen to be...