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Social Media Marketing

With the rapid advancement of technology, online marketing is continually spanning larger market spaces and engaging more people. However, too many small businesses, this essential practice remains inaccessible. Many small and even medium-sized companies struggle to find the budget and resources to carry out effective...

Each year, new tools and technologies emerge to help businesses market their products and services online. In 2020, we are expected to see a revolution in AI with chatbots, voice search and more. But at the same time, some of the basic marketing tools remain...

Social media marketing is one of the easiest and most practical ways to get in touch with your target audience: customers. However, you must first know how they work and how to use these networks correctly to avoid wasting time, investing and risking a negative image...

It's not hard to imagine how important it is to have traffic on your social networks, blog or website, right? The more people coming to you and knowing your business, the more likely you are to make sales. Therefore, generating a good volume of traffic...

TikTok is one of the fastest-growing social media platforms at the moment with 500 million global users. And it was the third most downloaded app in the first quarter (Q1) of 2019 with 188 million new users, a growth of 70% from Q1 2018 (SensorTower, 2019). Among the top five...

Video content is some of the best performing content types out there. And with 80% of internet traffic coming from video by 2020, it’s no wonder that video’s popularity is growing. Whether you’re using video to increase your users understanding of your products or services...

While it's common to do search engine optimization (SEO) on our website, we often forget to include the same practices on our social media posts. And although the impact of social media posting on search engine optimization has been debated, the fact that social networks...

Nearing the end of the year has us thinking about how we measure our success and set objectives for 2020. And although hashtags are a great way to find posts about a specific event, theme or mood on social media, they can also be used...