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Local Marketing for Small Business

Top 5 Reasons To Have A Google My Business Profile For Your Small Business (#4 Will Surprise You)

google my business, gmb, local business, small business marketing

Top 5 Reasons To Have A Google My Business Profile For Your Small Business (#4 Will Surprise You)

Nowadays, even small business owners know that having an online marketing strategy is important and fundamental to achieving business success. For many of them, it just means setting up a few social media accounts and creating a simple, fast and appealing website. But if you really want to reach your customers, you must go further with your digital marketing strategies. You must go where your customers are: Google.

Currently, more than 70% of online searches are conducted through Google, and many of these searches are about a business or about a location. That’s where the benefits of  Google My Business come in. It is a service that allows you to identify and locate your business on Google Maps, allowing customers to find your business more easily.

The tool acts as a direct dialogue between companies and customers, in addition to offering entrepreneurs the possibility of passing important information to users, such as:

  • address
  • phone number
  • opening hours
  • peak hours
  • service/product notes
  • questions and answers
  • event schedule etc.

This service was launched in 2014 to unify the existing features of Google Places and Google + company pages (tool disabled in 2019).

If you don’t have your company listed on Google My Business, then put this at the top of your to-do list right away! It is one of the best things you can do to expand your customer base in the local area where you do your business.

What are the benefits of Google My Business?

Google My Business can help you grow your local businesses organically. Here are some more reasons why every small business should have a Google My Business listing.

1. Easily measure your results

Every marketing strategy needs to be measured, Google My Business is no different. The platform allows business owners to access the following information:

  • how customers searched for the company and where they are from
  • how many people called the company directly using the phone number displayed on the account
  • how many route requests were made
  • how many clicked on the website URL

2. Yellow pages, but in the digital world ..!

Gone are the days when people would go to a phone book if they needed a specific service. Google My Business service acts today as Yellow Pages, especially for local companies and with many advantages! Your customers can also browse by category and see a list of local companies in that field (for example, plumber, electrician, photographer, etc.).

3. It’s a form of free advertising

What is better than advertising? Free advertising! And that’s what you’ll get with Google My Business. Even if your small business has an advertising budget, it is probably not an excellent one … and the competition may well exceed your budget and use strategies for which you have no money. So, take advantage of all the free tools you can and advertise to customers in your geographic area – completely free!

4. Customers can easily navigate to your doorstep

When your business is listed with Google Maps, your location, exact address and contact details are provided immediately to your potential customers. They don’t need to go through the “contacts” section of your website or visit your Facebook page to find out where you are on a map. If customers search using a mobile device, such as a smartphone, Google Maps includes GPS navigation, giving step-by-step instructions for your customer to arrive at your door.

5. Get more reviews & ratings

 

If you have satisfied customers, ask them to share their experiences and evaluate your services on Google My Business. When asked directly or through a follow-up email/text,  most customers are willing to share their experiences. A better rating will attract more customers and generate more business. A dedicated platform like NUUN360’s Review Management Solution can make your job easier by sending out emails to customers at the right time to capture their positive feedback. 

How to set up your business on Google My Business?

Showing your business visible on Google My Business is simple, but ideally, you should use the services of a digital marketing company, or the help of an online marketing consultant so that, in addition to existing, your listing is optimized and better than the competition! To get started, you need to have a Google account or you will need to set one up. After signing in, go to google.com/mybusiness . Accept the basic terms and conditions of use and you will be taken to a form where you fill in basic information about your business, such as name, address, phone number (NAP) and category. Google will need to verify the accuracy of this information, so it will show you ways to certify them (by post, text message, etc.). As a safeguard against false information, no information you add here will not be visible until you have actually confirmed your business details.

Google My Business promises to be a crucial tool in the journey of companies, ensuring that they stand out in local searches and reach an even larger audience, in addition to giving greater credibility and trust to users. There are several strategies to make your Google My Business profile stand out from the competition and get your customers to make positive comments about your business! You can get in touch with us and our team can help you develop the appropriate strategy for your business.