Virtual and Augmented Reality as a Part of Digital Marketing

The virtual and augmented reality market is expected to reach revenue volumes of 162 billion dollars by 2020, an IDC report predicts. More than half of the funds will come from hardware sales.

There’s a reason why AR and virtual reality technology happen to be so prominent. When US consumers are asked how they feel about the innovation, 65 percent report that they’re interested, 58 percent characterize the development as amazing and 49 percent say that it’s exciting.

Needless to say, these positive attitudes can be harnessed to produce much more effective digital marketing campaigns in 2017.

A Brand New Product Experience
Virtual reality can create unparalleled product and service experiences for prospects.

Not only is a 3D virtual presentation going to be much more realistic than an image, it can also be used to demonstrate complex concepts. Protek Cargo is one example of a company that’s already made a good use of the opportunity. Making aluminum-based insulation products to protect temperature-sensitive cargo, the company used 3D virtual reality to showcase how heat transfer works and how the insulation products can be used in shipping containers.

That’s just one example demonstrating that AR is suitable for more effective presentations in just about every industry.

Is it Difficult to Integrate Virtual Reality with Digital Marketing?
The whole point of virtual and augmented reality is immersiveness. When the visuals are done professionally, viewers often forget that they’re watching a presentation. Some of them get completely immersed in the experience, which is a recipe for marketing success.

It’s very important to determine whether AR is the right option for you before moving on. What’s the reason for creating the AR presentation? Can your customers really use it? A virtual reality headset will be required for the purpose – something to keep in mind prior to investing in campaign development.

While options like Google Cardboard are becoming more and more accessible, headsets are still an innovation. Having headsets available at a company’s brick and mortar location is a good opportunity for making convincing presentations. Investing in such technology will also create the right type of pioneer persona for the brand.

Is a Virtual/Augmented Reality Campaign Expensive?
The final issue to address is the cost of executing a VR campaign.

There are many 3D visualization experts out there but quality is crucial for making the most of the marketing opportunity. Experienced professionals in the US charge anywhere between 4,000 and 6,000 dollars per campaign.

Obviously, the cost of VR visualization will go down as the technology becomes more accessible and visualization experts acquire the necessary skills. For the time being, you’ll still need to allocate a budget of up to 16,000 dollars (depending on the level of immersion) to get the job done.


Download A Marketer’s Guide To Digital Strategy in 2017 to learn more.