Revenue or nothing.
Outcomes measured against client revenue, not impressions, not engagement scores, not anything that doesn’t end up on the P&L. If we can’t name the number, we don’t take the brief.
— About NUUN Digital
We’re BEYOND a marketing agency.
A revenue-accountable growth, research, and technology partner. Strategy, research, AI, software, and marketing under one roof — measured against the only number that pays for the engagement: client revenue.
Calgary HQ · 5 offices · NA + MENA— By the numbers
- $500M+
- Revenue lifted · since 2010
- 240+
- Engagements shipped
- 16
- Years · founded 2010
- 12
- Industries · named leads
- 9
- Service pillars · one P&L
- 5
- Offices · NA + MENA
The agency model was broken.
In 2010, three things were obvious to anyone running a brand. Research lived in one tower. Engineering lived in another. Marketing lived in a third. To ship one outcome, you signed three statements of work, attended three weekly stand-ups, and reconciled three sets of numbers that didn’t agree.
NUUN Digital was founded to fix that. One team. One plan. One number on the brief. Strategy, research, CX, data, AI, software, and marketing on the same call from day one — measured against the client’s revenue outcome instead of against vanity metrics nobody on the P&L recognises.
Sixteen years later, the model has shipped 240+ engagements across 12 industries from a five-office footprint spanning North America and MENA. The thesis has held up. The fragmentation hasn’t.
Four operating principles. Non-negotiable.
One team.
Research, design, engineering, marketing — on the same call from day one. Not handed off in PowerPoint. Not reconciled by the client. One Slack channel, one timeline, one accountable lead.
Show the math.
Methodology, assumptions, and numbers exposed on every engagement. Method statements ship with reports. If a regulator asks how we got the number, the answer is already in the deck.
Ship, then compound.
Cycles of ship → measure → iterate, quarterly. The first version is never the right version. The 12th is. We staff for the long compound, not the launch high-five.
Nine pillars. Twelve industries. One P&L.
Every engagement runs against the same core architecture: a service pillar, a sector context, a named lead, and a single revenue number.
— 5 offices · NA + MENA · one named lead per engagement
From a Calgary brief to a five-office footprint.
- 2010 · Founded
Calgary HQ opens.
First engagement: a Western-Canadian retailer’s loyalty program — research, strategy, and platform shipped on a single statement of work.
- 2015 · West coast
San Francisco office opens.
Software & product practice moves to the Bay Area. SDaaS pods become a delivery model.
- 2022 · Levant
Beirut office opens.
NUUN puts a permanent bench in the Levant. Bilingual Arabic + English research and creative ship from inside the region.
- 2022 · NUUN AI
The AI lab launches.
Generative AI, RAG, and model-risk practice shipped under one sub-brand. First production AI assistant for an enterprise bank.
- 2024 · MENA
Doha office opens.
GCC anchor for public-affairs polling and enterprise AI. The bilingual MROC model expands across the Gulf.
- 2026 · Gulf
Dubai office opening.
Full GCC footprint: Doha, Beirut, Dubai. The bench grows past named-lead capacity in three sectors.
— Work with us