SOLUTION PROGRAM

One customer, one record, one source.

CDP strategy, architecture, identity resolution, and activation — delivered end to end.

Quick answer
NUUN Digital's customer-data unification solution combines CDP strategy, data architecture, vendor-agnostic platform selection, identity resolution, and activation as one program. It suits enterprises whose first-party customer data sits in fragmented silos across marketing, product, service, and finance systems. Typical length: six to twelve months, delivered against a named measurement KPI agreed at kickoff.

WHAT'S INCLUDED

  • Data audit. Current-state inventory of customer data across sources, systems, and silos.
  • Unification strategy. Identity-resolution approach, privacy framework, and use-case prioritization.
  • CDP or platform selection. Vendor-neutral evaluation against your specific use cases.
  • Data architecture. Source-to-activation pipeline, governance, and quality controls.
  • Identity resolution. Deterministic and probabilistic matching with accuracy targets.
  • Unified profile build. Customer profiles across transaction, behaviour, and consent data.
  • Activation integration. Email, SMS, ad platforms, and personalization tools — connected to unified profiles.
  • Governance framework. Data access, consent management, and regulatory compliance.
  • Measurement. Attribution infrastructure activated against unified-profile audiences.

WHEN THIS SOLUTION FITS

  • Customer data fragmented across CRM, commerce, email, web, app, and ad platforms.
  • Identity resolution failing — the same customer counted differently in different systems.
  • Marketing activation blocked by data unavailability or quality issues.
  • Privacy and consent management requiring upgrade for PIPEDA, GDPR, CCPA, or industry-specific rules.
  • Post-acquisition integration of multiple customer-data stacks.

WHEN IT DOES NOT FIT

HOW THE PROGRAM RUNS

  1. Audit (months 1–2). Data inventory, quality assessment, identity-resolution audit, and gap analysis.
  2. Strategy (months 2–3). Use-case prioritization, platform requirements, governance framework.
  3. Select (months 2–4). Vendor-neutral CDP or platform evaluation with documented scoring.
  4. Build (months 3–8). Implementation, identity resolution, profile build, and activation integration.
  5. Activate (months 6–10). First-wave activation across 2–4 use cases with measurement.
  6. Operate (months 10–12). Handover to internal team with governance, quality, and measurement protocols.

WHAT YOU'LL GET

  • A data audit document — current-state inventory, quality, and gaps evidenced.
  • A unification strategy — identity resolution, governance, and use-case priority.
  • A CDP or platform selection — scored, documented, and implemented.
  • A unified customer profile — operating across transaction, behaviour, and consent.
  • Activation integrations — with email, SMS, ad platforms, and personalization.
  • A governance framework — access, consent, and compliance protocols.
  • A measurement layer — attribution against unified-profile audiences.

CDP PLATFORMS WE'VE IMPLEMENTED

Segment · mParticle · Tealium · ActionIQ · Treasure Data · Adobe Real-Time CDP · Salesforce Data Cloud · Hightouch / Census (reverse ETL) · Snowflake-native CDP patterns · Custom-built on Snowflake, BigQuery, or Databricks.

Vendor selection is based on your use cases and constraints, not on our relationships. We publish evaluation criteria with every engagement.

SELECTED WORK

  • Confidential retailer — CDP + identity resolution → unified profiles across [X]M customers; activation across [X] channels. Read case →
  • Financial services client — Customer data unification → segmentation accuracy up [X]%, paid-media waste down [X]%. Read case →
  • Travel & tourism client — Loyalty + CDP integration → lifetime value per member up [X]%. Read case →

RELATED READING

SOURCES & FURTHER READING

FAQ.

How do you handle identity resolution?
Deterministic matching where identifiers exist (email, customer ID, phone); probabilistic matching only where deterministic fails, with documented accuracy targets. We're transparent about match rates and confidence.
Can you work with our existing data warehouse?
Yes, and often recommend it. Snowflake, BigQuery, and Databricks environments can host unified-profile architectures without a separate CDP. Platform-neutral evaluation means we recommend the right approach, not the one that sells best.
How do you handle privacy and consent?
Privacy and consent management are architectural decisions, not afterthoughts. PIPEDA, GDPR, CCPA, Quebec Law 25, and industry-specific rules (HIPAA, GLBA) are scoped into the architecture at week one. Consent signals flow through the unified-profile system, not around it.
What's the timeline from start to first activation?
3–6 months for first-wave activation on priority use cases. Full maturity (handover to internal team, multi-use-case activation, governance operational) typically 6–12 months.
Are you tied to a specific CDP vendor or platform?
No. We evaluate and select against the client's existing stack — Segment, mParticle, Tealium, Salesforce Data Cloud, Adobe Real-Time CDP, Treasure Data, or open-source RudderStack. Selection is research-led and vendor-agnostic; we've implemented on all of the above.

Book A Data-unification Consult

Bring the sources, the use cases, and the compliance constraints. We'll bring the architecture.

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