PILLARDESIGN

Design that closes deals.

Token-driven. Accessibility-first. Instrumented against conversion, recall, or activation.

Book a consultSee sub-services
Systems
Tokens
Every engagement ships as a Figma library with W3C-standard design tokens — not a PDF.
Accessibility
WCAG 2.2 AA
Color contrast, keyboard navigation, focus states, and reduced-motion alternates on every surface.
Measurement
Instrumented
Conversion, recall, or activation named in week one and tested in market.
Practice proof

Numbers the practice will defend in writing.

Accessibility baseline · every design
WCAG 2.2 AA
W3C-standard tokens · sync with engineering
Design tokens
Conversion or recall named in week one
Instrumented
Brand-system longevity · evolutionary refreshes
5–10 yrs

Quick answer
NUUN Digital's Design practice builds brand identities and visual systems, UX and UI design for products, marketing website design, and motion design. Every engagement is scoped against a measurable outcome — conversion rate, brand recall, trial-to-paid, or bounce-rate reduction — and shipped with the systems library, tokens, and governance attached.
Sub-services

4 discrete engagements inside the Design pillar.

001
Design

Brand Identity & Visual Systems

Identity systems built for a multi-channel, AI-era brand.

002
Design

UX / UI Design

Product UX and UI — research-led, systemized, accessible.

003
Design

Website Design

Conversion-focused websites with accessibility first.

004
Design

Motion Design

Brand, UI, and explainer motion that reads on every screen.

How we work.

A six-step process from discovery to measured outcome.

  1. 01

    Discover

    Interviews, audits, and a written problem statement.

  2. 02

    Design

    Approach options with trade-offs and pricing.

  3. 03

    Plan

    Phase-by-phase plan with a single accountable owner.

  4. 04

    Build

    Execution in weekly sprints, stakeholder demos every 2 weeks.

  5. 05

    Measure

    Against the KPI we set in week one. No vanity metrics.

  6. 06

    Compound

    Quarterly review, roadmap refresh, next bet.

Beautiful is table stakes. Conversion is the job.

Most agency design dies the day the brand guidelines PDF is emailed out. Ours lives in design tokens, component libraries, conversion tests, and a governance rhythm that keeps it in sync with the product and the marketing org.

We pair every design engagement with measurement — so we know which version of the landing page actually sold, and which hero treatment actually moved recall.

Comparison — design engagement shapes

| You need | Engagement | Output | Timeline | Typical cost | |---|---|---|---|---| | Full rebrand | Brand identity + visual system | Logo, wordmark, color, type, guidelines, motion, templates | 12–20 weeks | $120k–$500k | | Refresh without renaming | Brand refresh | Evolved identity, expanded system | 8–14 weeks | $80k–$200k | | Design a new product | UX / UI from zero | User research, IA, interaction, visual, prototype | 10–20 weeks | $150k–$600k | | Redesign a marketing website | Website design | Research, wireframe, visual, prototype, hand-off | 10–16 weeks | $90k–$350k | | Animate brand or product | Motion design | Motion principles + deliverables | 4–8 weeks per campaign | $35k–$150k |

Our design system principles

Accessibility-first — WCAG 2.2 AA contrast minimums, semantic structure, focus states, motion respect. Token-driven — every color, type ramp, spacing unit, and motion curve lives as a design token so code and design stay in sync. Performance-aware — image, font, and motion choices scored against Core Web Vitals impact. Brand-systematic — components compose; exceptions are documented; one-offs require governance approval.

Industries we know

Design patterns matched to the industry's real customers and constraints across CPG, Financial Services, Health & Wellness, Healthcare & Pharma, Lottery & Gaming, Retail & E-commerce, Travel & Hospitality, Public Affairs, Energy, Real Estate, Education, and Tech & SaaS.

Browse industry pages →

Related reading

Sources & further reading

NUUN Digital Design Practice — Head of Design. Brand identity and visual systems, WCAG 2.2 AA accessibility, W3C design tokens, UX and UI design instrumented against conversion outcomes.

Proof.

Recent wins across NUUN Digital engagements.

Retail & E-commerce

A loyalty app worth keeping on the home screen.

NativeiOS + Android rebuild · Swift + Kotlin
Financial Services & Fintech

A bank AI assistant with zero material findings.

ZeroMaterial audit findings at rollout

FAQ.

Do you only do digital design, or also brand and print?
Both. NUUN started as a design-led agency, and brand identity is a core competency — including print, packaging, environmental, and event design. Most of our recent work is digital-first, but we build brand systems that extend cleanly across physical and digital surfaces.
How is your design work different from a boutique brand studio?
We build design as a system, not a one-off, and we measure it. Brand studios typically deliver a beautiful guidelines PDF and hand off. We deliver a design system with tokens, components, Figma libraries, governance, and the instrumented website or product to prove the design converts. If you want a PDF, hire a studio. If you want a system, hire us.
Do you design with accessibility in mind?
Accessibility is the default, not an add-on. Every design ships with WCAG 2.2 AA color-contrast compliance, keyboard-navigable flows, semantic structure guidance for engineers, focus-state definitions, and reduced-motion alternates. For regulated sectors (public sector, healthcare, education) we extend to WCAG 2.2 AAA on request.
Can you work with our existing design team?
Routinely. We often sit alongside in-house design as the system-building or product-redesign partner, or as the third-party evaluator on a new direction. We also frequently transfer our design systems to in-house teams with documentation and training once the system is stable.
Do you use AI in the design process?
Yes, with discipline. AI assists on research synthesis, pattern exploration, and asset generation for rapid iteration — but final deliverables are human-designed, human-reviewed, and shipped with attribution for any AI contribution. We don't ship AI-generated brand identity as a final deliverable.
How do you handle design tokens and hand-off?
Every design system ships as Figma libraries with variables, exported as W3C-standard design tokens via Style Dictionary, ready for integration with code design systems (Tailwind, Material, Radix, etc.). We run a token-sync rhythm so designers and engineers stay aligned.
What's your position on design trends vs. timelessness?
Trends sell workshops; timelessness sells for a decade. We design brand systems to last 5–10 years with evolutionary refreshes, and product interfaces to follow platform conventions so customers don't have to re-learn us. Distinctive, not novel.

Ready to talk Design?

Bring the target and the deadline — we'll scope an approach in 5 business days.

Book a call