WHAT'S INCLUDED
- Discovery and assessment. Current-state audit, technical debt map, and modernization roadmap.
- Architecture and stack selection. Headless vs. monolith, build vs. buy, and integration topology.
- UX research and design. Current-state analytics review, new-experience design, and journey mapping.
- Engineering build. Modern stack (typically Next.js/React + headless APIs; or commercetools/Shopify Plus for commerce).
- Data migration. Content, customer, order, and analytics data migration with validation protocols.
- SEO preservation. 301 mapping, pre-migration SEO audit, parallel-environment monitoring, and post-launch index rehab.
- Performance and accessibility. Core Web Vitals targets and WCAG 2.2 AA compliance baked in.
- Cutover plan. Staged deployment with rollback windows and zero-downtime cutover where feasible.
- Post-launch care. 90-day stabilization and optimization window built into the program.
PLATFORMS WE'VE SHIPPED
- Commerce: Shopify Plus, commercetools, BigCommerce, custom headless.
- CMS: Contentful, Sanity, Strapi, Prismic, WordPress (headless).
- SaaS re-architecture: Multi-tenant and single-tenant, cloud-native and hybrid.
- Enterprise portals: customer, partner, and employee portals.
- Learning and member platforms: student, member, and subscriber experiences.
WHEN THIS SOLUTION FITS
- Legacy stacks throttling product velocity or customer experience.
- Technical debt compounding to the point of strategic constraint.
- Replatforming to enable a new business model (headless commerce, API-first, AI integration).
- Post-acquisition consolidation of multiple platforms.
WHEN IT DOES NOT FIT
- Incremental improvements to an otherwise healthy platform — use our Software & Product Development practice directly.
- Green-field builds — engage our Software & Product Development practice for a from-scratch approach.
HOW THE PROGRAM RUNS
- Discover (months 1–2). Audit, technical-debt map, UX research on current experience, and architecture decision.
- Plan (months 2–3). Migration plan, SEO and data strategy, performance budget, and cutover strategy.
- Design (months 2–4). UX and UI design, component library, and accessibility review.
- Build (months 3–9). Engineering build, content migration, integration work, and QA.
- Migrate and launch (months 8–12). Staged cutover with SEO preservation and rollback windows.
- Stabilize (months 12–15). Post-launch care, optimization, and (where applicable) decommissioning of legacy systems.
WHAT YOU'LL GET
- A modernization plan — architecture, data, SEO, and cutover decisions documented.
- A new platform — built, tested, and deployed with WCAG 2.2 AA and Core Web Vitals targets met.
- A migration audit — SEO, data, and traffic preserved with evidence (rankings, index coverage, data integrity).
- A stabilization period — 90 days of post-launch care with defined SLAs.
- A decommissioning plan — for the legacy system, including data retention and archive strategy.
SELECTED WORK
- Confidential retailer — Headless commerce migration → page speed up [X]%, conversion up [X]%, zero SEO regression. Read case →
- SaaS client — Re-architecture → deployment frequency [X]× higher; platform-modernization savings [X]% annual run-rate. Read case →
- Anonymized — member portal — Portal rebuild → member engagement up [X]%, support-ticket volume down [X]%. Read case →
RELATED READING
- Unify Customer Data
- Stand Up an AI Practice
- Revenue-Accountable Marketing Partner
- Voice of Customer Program Playbook
- Best Research Agencies in MENA 2026
SOURCES & FURTHER READING
- Software & Product Development practice
- Design practice
- Retail & E-commerce industry page
- Core Web Vitals — https://web.dev/vitals/
- WCAG 2.2 — https://www.w3.org/TR/WCAG22/