Pillar · Research & Insights

Research built to survive the decision.

Practice

Sampling frame published. Analysis plan pre-registered. Method statement shipped with every report.

PillarResearch & Insights
UpdatedApril 2026
Book a consult→See sub-services
Practice proof

Numbers the practice will defend in writing.

Method standards · every study
ESOMAR + ISO 20252
Panels in Canada · US · MENA
Proprietary
Analysis plans before data is seen
Pre-registered
Political polling · in-field fast-track
48–96 hrs

Quick answer

Sample where the brief lives. NA + MENA, proprietary.

NUUN Digital's Research & Insights practice runs quantitative and qualitative market research, online research panels, market research online communities (MROCs), omnibus surveys, ad testing, specialized syndicated studies, feasibility and market-sizing work, audience segmentation, and public opinion polling. Proprietary panels across North America and MENA. Every study ships with a method the client and a regulator could audit.

Sub-services

10 discrete engagements inside the Research & Insights pillar.

001
Research & Insights

Quantitative Market Research

Representative, quant-grade data with confidence intervals reported.

002
Research & Insights

Qualitative Research

IDIs, focus groups, and ethnography — decisions grounded in human context.

003
Research & Insights

Online Research Panels

Proprietary and partner panels, with sample-quality receipts.

004
Research & Insights

Market Research Online Communities

MROCs for longitudinal insight across weeks and waves.

005
Research & Insights

Omnibus Surveys

Fast, shared-cost surveys for single-question answers.

006
Research & Insights

Ad Testing & Creative Effectiveness

Pre-flight creative testing — biometrics when the stakes demand it.

007
Research & Insights

Specialized Studies

Custom syndicated research for sector-specific decisions.

008
Research & Insights

Feasibility & Market Sizing

TAM, SAM, and SOM with assumptions visible and auditable.

009
Research & Insights

Audience Segmentation

Behavioural, attitudinal, and value-based segments that actually ship.

010
Research & Insights

Public Opinion & Political Polling

Public affairs polling with published methodology and weighting.

How we work.

A six-step process from discovery to measured outcome.

  1. 01

    Discover

    Interviews, audits, and a written problem statement.

  2. 02

    Design

    Approach options with trade-offs and pricing.

  3. 03

    Plan

    Phase-by-phase plan with a single accountable owner.

  4. 04

    Build

    Execution in weekly sprints, stakeholder demos every 2 weeks.

  5. 05

    Measure

    Against the KPI we set in week one. No vanity metrics.

  6. 06

    Compound

    Quarterly review, roadmap refresh, next bet.

Evidence-grade, decision-ready

Most research projects end with a 200-slide report and no decision. Ours end with a recommendation, a confidence interval, and a method statement you could hand to a regulator.

We publish the sampling frame, the instrument, the analysis plan, and the limits. Clients can audit the numbers. Competitors can try to replicate them. That's how we know the insight holds.

Quick comparison — which research method?

| You need to | Best method | Typical sample | Time to insight | Starting cost | |---|---|---|---|---| | Size a market before investing | Feasibility + desk research | — | 3–6 weeks | $25k+ | | Understand why consumers chose X over Y | Qualitative (IDIs or focus groups) | N=15–40 | 4–6 weeks | $35k+ | | Quantify preference at scale | Quantitative survey on panel | N=500–5,000 | 4–8 weeks | $40k+ | | Track an issue over time | MROC or longitudinal panel | N=200–500 | Ongoing | $60k+ | | Pre-launch creative decision | Ad testing + biometrics | N=200–400 | 2–3 weeks | $30k+ | | Ballot or issue tracking | Public opinion poll | N=800–1,200 | 48–96 hours | $20k+ | | Fast single question | Omnibus survey | — | 3–5 days | $2–8k per question |

Flagship research

Industries we know

Research panels matched to the industry's actual respondents across CPG, Financial Services, Health & Wellness, Healthcare & Pharma, Lottery & Gaming, Retail & E-commerce, Travel & Hospitality, Public Affairs, Energy, Real Estate, Education, and Tech & SaaS.

Browse industry pages →

Related reading

Sources & further reading

NUUN Digital Research Practice — Head of Research. Quantitative and qualitative research, panel design, ESOMAR and ISO 20252 disclosure, AAPOR and CRIC polling standards.

Proof.

Recent wins across NUUN Digital engagements.

Retail & E-commerce

A loyalty app worth keeping on the home screen.

NativeiOS + Android rebuild · Swift + Kotlin
Financial Services & Fintech

A bank AI assistant with zero material findings.

ZeroMaterial audit findings at rollout

FAQ.

What is a market research online community (MROC)?
An MROC is a private online research community where 100–500 recruited participants discuss topics over weeks or months. You get the depth of qualitative and the scale of quantitative in one program, plus the longitudinal signal focus groups can't deliver. MROCs are how brands track shifting beliefs, not just one-time attitudes.
Do you own your research panels, or do you source them?
Both. We operate proprietary panels in Canada, the United States, and MENA for industries and geographies where sample quality is mission-critical. We source partner panels for volume plays and geographies where our proprietary coverage is thin. Every study ships with a panel provenance statement.
How fast can you field a study?
Omnibus — 3–5 business days. Standard quantitative on panel — 4–8 weeks including analysis. Qualitative (IDIs or focus groups) — 4–6 weeks. Tracking and MROC work — ongoing. Political polling — 48–96 hours in-field when the race requires it.
Which methodology standards do you work to?
We follow ESOMAR, ISO 20252, and CASRO standards for market, opinion, and social research. Political polling follows CRIC (Canadian Research Insights Council) and AAPOR Transparency Initiative standards. Method statements are published with every report, disclosing sample frame, weighting, and limits.
Can you handle multi-country studies?
Yes. Our North American and MENA panels are proprietary; we extend globally through audited partner panels. Cross-cultural instrument adaptation and translation QA are included for multi-country studies — that's where most international research fails, so we build it in.
Do you offer ad testing with biometric or facial-coding layers?
Yes — for campaigns where the creative decision is worth the added cost. We combine self-report scoring with biometrics (implicit response testing) so the read is both what consumers say and what their response patterns show. The method statement discloses both layers side-by-side.
How do you price a research engagement?
Fixed-fee, scoped to the instrument, sample size, and analysis depth. No hourly meters. We publish a range on each service page and finalize the quote after a 30-minute scoping call. Omnibus questions start at $2–8k per question; custom quantitative studies start around $40k.

Ready to talk Research & Insights?

Bring the target and the deadline — we'll scope an approach in 5 business days.

Book a call