OMNIBUS — STATISTICAL POWER AT A FRACTION OF THE COST

Quick Answer: NUUN Digital operates weekly North American and MENA omnibus surveys — syndicated, cost-shared instruments that let clients add 1–20 questions for fast, statistically representative results. Typical field-to-results time: 5–10 business days. Demographic and firmographic banners standard; custom cuts available.

WHAT WE DELIVER

Weekly NA omnibus. Canadian (n=1,000+) and US (n=1,000+) waves.
MENA omnibus. GCC and Levant waves on a bi-weekly cadence.
Custom question drafting. Researcher-led question wording and ordering.
Standard banners. Age, gender, region, income, education, employment — per jurisdiction.
Custom cuts. Additional slices on request (e.g., category users, political identity).
Full dataset access. Banner tables, cross-tabs, and (for larger engagements) raw data.

HOW WE DO IT

Draft. Question wording, scales, and ordering — reviewed by research lead.
Field. Weekly or bi-weekly fielding windows with documented fielding protocols.
Clean. Quality screens, straight-liner removal, and demographic weighting.
Deliver. Banner tables and topline readout within agreed turnaround.
Disclose method. Method statement paired with every public release.

WHEN IT FITS

Brand awareness and consideration tracking on a budget.
Quick public-opinion pulses on current issues.
PR-driven research needing fast-turn statistical credibility.
Adding a few questions to an existing decision vs. fielding a full bespoke study.

SELECTED WORK

CPG brand — Quarterly awareness track across [X] quarters via omnibus. Read case →
Anonymized — association — Public-opinion release program with monthly omnibus waves. Read case →

SOURCES & FURTHER READING

Research & Insights practice
Quantitative market research
Public opinion polling
AAPOR Transparency Initiative — https://aapor.org/standards-and-ethics/transparency-initiative/
CRIC — https://canadianresearchinsightscouncil.ca/

Frequently asked.

How much does a single question cost?

Pricing depends on question complexity (closed vs. open-ended), banner requirements, and turnaround speed. Standard closed-ended questions on NA omnibus: low-four-figures per question. Published rate card available on request.

Can I add a question this week?

Cut-off for each weekly NA wave is typically Monday for Thursday-Friday fielding and Tuesday-morning delivery of topline. MENA waves run on a bi-weekly cadence with similar lead-time.

Are omnibus results statistically valid?

Yes, with appropriate caveats. National NA omnibus with n=1,000+ supports ±3.1% margins at 95% confidence. For subgroup analysis (e.g., by province), sample sizes may require aggregating multiple waves.

Can I release results publicly?

Yes, with a method statement meeting AAPOR Transparency Initiative and CRIC standards. We draft the method statement; you draft the narrative.

What about international omnibus?

NA and MENA are direct. For other markets (UK, Western Europe, Latin America), we access audited partner omnibus networks with equivalent disclosure standards.