QUANTITATIVE RESEARCH THAT HOLDS UP

Quick Answer: NUUN Digital runs quantitative market research with the methodological rigour required for decisions that matter — sampling, questionnaire design, statistical analysis, and reporting. ISO 20252 and ESOMAR standards apply to every project. Sample frames from our proprietary panels or audited partner sources.

WHAT WE DELIVER

Instrument design. Questionnaires tested for clarity, validity, and freedom from bias.
Sample design and recruitment. Probability or quota, with documented frames and weighting plans.
Fielding. Online, CATI (phone), IVR, in-person, or mixed-mode.
Analysis. Descriptive statistics, significance testing, segmentation, and multivariate analysis.
Reporting. Executive readout, full technical report, and raw data plus documentation on request.
Method disclosure. Transparency-compliant method statements for every release.

HOW WE DO IT

Decision-first design. What decisions will this research inform? Sample size and question design follow.
Sampling frame documented. Source, recruitment method, weighting plan, and margin of error stated.
Questionnaire pre-test. Cognitive pre-testing before fielding.
Field and clean. Fraud detection, straight-lining screens, and data-quality protocols.
Analyze and report. Statistical tests applied appropriately; methodology disclosed.

METHODOLOGIES WE APPLY

Cross-sectional surveys · Tracker studies · Conjoint analysis · MaxDiff · Choice-based conjoint · Van Westendorp pricing · TURF · Segmentation (k-means, latent class) · Discrete-choice modelling · A/B and concept testing.

SELECTED WORK

CPG client — National brand tracker n=5,000/wave across 4 waves informed category strategy. Read case →
B2B services client — Buyer research n=800 informed new product launch. Read case →

SOURCES & FURTHER READING

Research & Insights practice
Qualitative research
Online research panels
ESOMAR — https://esomar.org/
ISO 20252 — https://www.iso.org/standard/73671.html

Frequently asked.

What sample sizes do you recommend?

Depends on the decision. A brand-tracker needs n=400+ per segment for directional reads; a segmentation study needs n=1,000+ for robust cluster definition; a concept test may need n=200–400 per cell. We size to the decision, not to a default.

What panels do you use?

Our proprietary North American and MENA panels, plus audited partner panels (Dynata, Cint, Prodege, and specialty HCP/B2B panels). We are transparent about every panel source per project.

Can you do B2B quantitative research?

Yes. B2B quant requires specialized sample sources (often more expensive per complete) and tighter screening. We've delivered B2B research for IT buyers, CFOs, CMOs, clinicians, and niche professional audiences.

Are your studies ESOMAR and ISO compliant?

Yes. ISO 20252 methodology standards and ESOMAR 28 disclosure standards apply to every project. Method statements on public releases meet AAPOR Transparency Initiative and CRIC standards.

How fast can you field?

Standard online quant: 2–4 weeks fieldwork. Fast-cycle projects (omnibus, rapid-turn quant): 48 hours to one week. We scope fielding windows against sample quality requirements.