PANELS THAT REFLECT THE AUDIENCE, NOT THE PANEL

Quick Answer: NUUN Digital operates proprietary North American and MENA research panels for consumer, B2B, and specialty audiences, and integrates with audited partner panels for low-incidence or niche populations. Every project documents panel source, recruitment method, and quality controls. ESOMAR 28 compliance by default.

PANEL INVENTORY

NUUN North American consumer panel. Canadian (all provinces) and US coverage.
NUUN MENA consumer panel. GCC (Saudi, UAE, Qatar, Kuwait, Bahrain, Oman) and Levant (Lebanon, Jordan).
NUUN traveller panels. Segmented by trip type, frequency, and origin market.
NUUN HCP panels. Specialty-specific (cardiology, oncology, primary care, nursing).
Audited partner panels. Dynata, Cint, Prodege, and specialty providers for B2B, niche HCP, and low-incidence populations.

WHAT WE DELIVER

Sample design and sourcing. Matched to study design and decision requirements.
Recruitment and quality control. Fraud detection, straight-lining screens, attention checks.
Fielding operations. Soft launches, quota management, incidence checks.
Panel health and audit. Annual panel audits, rotation policies, and participation-frequency limits.
Transparency documentation. ESOMAR 28 compliant reporting on every panel used per project.

HOW WE MANAGE PANEL QUALITY

Recruitment diversity. Multiple recruitment sources per panel to reduce over-representation.
Participation limits. Response-frequency caps prevent professional respondents.
Fraud and bot detection. Technology and behavioural screens pre- and post-fielding.
Representative weighting. Published plans for age, gender, region, and other relevant demographics.
Continuous audit. Quarterly internal audits; annual external audit reviews.

WHEN TO USE WHAT

| Need | Best panel fit | |---|---| | Gen-pop consumer (NA) | NUUN NA panel | | Gen-pop consumer (MENA) | NUUN MENA panel | | Niche HCP (US cardiology) | Audited HCP partner panel | | B2B (VP of IT) | Audited B2B partner panel | | Travellers (GCC outbound) | NUUN MENA traveller panel |

SELECTED WORK

Anonymized — tracker program — Panel supported weekly n=2,000 brand tracker across [X] quarters. Read case →
Anonymized — hcp — Specialty panel delivered n=400 clinicians across 6 therapy areas. Read case →

SOURCES & FURTHER READING

Quantitative market research
Market research online communities (MROCs)
Research & Insights practice
ESOMAR 28 — https://esomar.org/
ISO 20252 — https://www.iso.org/standard/73671.html

Frequently asked.

Are your panels probability-based?

Our proprietary consumer panels are opt-in (non-probability) with documented recruitment and weighting. Probability-based samples we source via partnered providers (e.g., address-based sample for political work). We're transparent about the difference and recommend by design.

How do you handle fraud and bot responses?

Multi-layered screening: CAPTCHA, geolocation checks, behavioural pattern analysis, consistency checks, and post-fielding straight-lining/speeding filters. Typical fraud-removal rate: 2–8% depending on category and incidence.

Can you supply panel without running the project?

Yes. Panel-only engagements for clients with internal research teams or other research-supplier relationships. Documentation and quality standards remain the same.

What's the response rate on your panels?

Varies by incidence and audience. General population online consumer: 15–25% response rates typical. Specialty B2B or HCP: lower, with longer fielding windows and higher incentives accordingly.

Do you audit your panels externally?

Yes, annually. Audit reports shared with clients on request under standard confidentiality terms.