BRAND IDENTITY FOR BUSINESSES THAT LIVE ACROSS SCREENS

Quick Answer: NUUN Digital builds brand identities and visual systems — logo, typography, colour, motion, voice, and the full guidelines stack — designed for multi-channel, AI-era brands. Identity systems that work in a hero video, a Google Business profile, and a Slack avatar with equal clarity.

WHAT WE DELIVER

Brand identity. Logo, mark, wordmark, and sub-brand architecture.
Visual system. Typography, colour, iconography, photography, illustration.
Motion identity. Logo motion, transitions, and brand-consistent motion patterns.
Voice and tone. Verbal identity aligned with visual.
Brand guidelines. Interactive, always-current, usable by marketers and developers.
Brand assets and templates. Design files, editable templates, and asset libraries.

HOW WE DO IT

Positioning as the input. Identity expresses positioning; we build on what the strategy tells us.
Concept directions. Multiple distinct directions, each internally coherent.
Refine and stress-test. Across every application — digital, print, motion, product.
Build the system. Guidelines, templates, and asset library.
Launch and sustain. Internal training, rollout, and governance.

WHEN IT FITS

Positioning has shifted; identity no longer fits.
Sub-brand or M&A-driven architecture change.
Identity inconsistent across touchpoints; governance missing.
Digital-native applications exposing the cracks in a print-era brand.

SELECTED WORK

Financial services client — Rebrand and visual system rollout → [X] markets, [Y] applications, zero brand-consistency flags in six-month audit. Read case →
SaaS client — New-brand launch → identity system plus design-system tokens integrated into product. Read case →

SOURCES & FURTHER READING

Design practice
Website design
UX / UI design
Brand New — https://www.underconsideration.com/brandnew/
The Brand Identity — https://the-brandidentity.com/

Frequently asked.

How is brand identity different from logo design?

Logo is one artifact; identity is the full system — typography, colour, motion, voice, and application rules. Logo without system is a mark; system without logo is incomplete. We build both.

Do you integrate with product design systems?

Yes — identity tokens (colour, type, spacing) flow into product design systems (Figma, Storybook, Tailwind) as code-usable tokens. Brand and product consistency reinforced by shared source.

How long does a rebrand take?

12–20 weeks for identity system (strategy, concepts, system, guidelines). Rollout is typically 6–18 additional months depending on scope. We co-design the rollout plan.

Do you handle naming?

Yes — brand naming including trademark screening (with legal partners). Naming usually runs parallel to or just before identity.

What about motion and AI-era brand applications?

Motion identity is standard, not an add-on. AI-era considerations (voice assistants, generated content, synthetic media) are treated in the guidelines with governance language.