WEBSITE DESIGN THAT CONVERTS AND GETS CITED

Quick Answer: NUUN Digital designs websites — marketing sites, product sites, and content-heavy hubs. Conversion-focused, SEO/GEO-ready, accessibility-first, and designed around the editorial workflows marketing teams actually use. We design sites to rank, cite, and convert — in that order of difficulty.

WHAT WE DELIVER

Site architecture. IA, navigation, content model, and SEO/GEO structure.
Visual design. Layouts, design system, and brand-coherent template library.
Interaction and motion. Micro-interactions, transitions, and brand-consistent motion.
Accessibility design. WCAG 2.2 AA baseline; higher where required.
Content design. Copy, headlines, Quick Answers, FAQ, and GEO-structured prose.
Editor experience. CMS component design that marketers can actually use.

HOW WE DO IT

Audit the current site. Rank, conversion, GEO readiness, accessibility, editor pain.
IA and content model first. Structure drives design, not the other way round.
Design system, then pages. Tokens, components, templates — then layouts.
Prototype and test. Before engineering invests.
Collaborate through build. Design and engineering in one pod, not over a wall.

WHEN IT FITS

Marketing site dragging conversion; rebuild overdue.
AI search readiness (GEO) requiring structural redesign.
Multi-brand or multi-region consolidation into one platform.
Accessibility audit findings driving remediation project.

SELECTED WORK

SaaS client — Marketing site redesign → conversion rate up [X]%; organic traffic up [Y]% post-launch. Read case →
Financial services client — Multi-brand site consolidation → WCAG 2.2 AA conformant; editor publish time down [X]%. Read case →

SOURCES & FURTHER READING

Design practice
Marketing websites & headless CMS
SEO, GEO & paid search
WCAG 2.2 — https://www.w3.org/TR/WCAG22/
Core Web Vitals — https://web.dev/vitals/

Frequently asked.

How does website design relate to web development?

Design and development are integrated in our pods — one team, one process. See [Marketing Websites & Headless CMS](/services/software-product-development/marketing-websites-headless-cms/) for build. Separating design and development into different vendors creates drift and rework.

Do you design for CMS editors?

Yes — explicitly. Editor experience is a first-class design constraint. Marketing teams who can publish without developer tickets ship faster and produce more.

What about GEO and AI search?

Designed into the template system. Quick Answer blocks, FAQ schema, statistics-led prose, and citation-friendly structure built into every template. GEO is design-level, not just content-level.

Accessibility?

WCAG 2.2 AA baseline. Colour contrast, keyboard navigation, screen-reader order, focus management, and reduced-motion support designed in.

How do you measure website design?

Conversion rate, organic traffic, citation share (GEO), Core Web Vitals, accessibility score, and editor publish velocity. Design work tied to outcomes, not aesthetic preference.