Energy & Resources Marketing Agency | NUUN Digital

Quick answer

NUUN Digital's Energy & Resources practice serves oil and gas, mining, utilities, renewables, and energy-transition operators with stakeholder research, ESG communications, brand, and growth marketing. Calgary- headquartered, with working depth in Canadian and US basins, the North Sea, the GCC, and the LNG corridor. Social licence isn't a tagline — it's a measurable asset we track.

Calgary HQ

Rooted in the energy corridor

SASB + ISSB

ESG disclosure frameworks applied

Indigenous-led

Partner teams for FPIC-consistent research

Transition-aware

Legacy + renewables + transition finance

What energy & resources clients hire us for

Stakeholder research and engagement — community, Indigenous, regulator, investor, and employee audiences, mapped and tracked. ESG and sustainability communications — substantiation-first, GHG-intensity-aware, regulator-defensible. Brand and positioning for producers, service companies, renewables developers, and integrated utilities. Energy-transition narrative — legacy-to-renewables positioning, transition-finance audience work, transition-risk communications. Growth marketing across B2B demand gen for service companies, investor relations support, and recruitment marketing for hard-to-fill technical roles. Public affairs and issue campaigns for project licencing, regulatory approval, and policy work — with our Public Affairs practice.

What's different about energy at NUUN

Calgary-rooted, basin-aware. Our HQ sits in the heart of the Canadian energy corridor. We know the difference between Montney, Duvernay, and Bakken economics; between oil sands and conventional; between LNG Canada and Coastal GasLink realities. Sector fluency isn't optional here.

Stakeholder rigour. Energy projects live or die by stakeholder trust. Our research instruments are designed for Indigenous, community, regulator, and NGO audiences — with CRIC and ESOMAR research-ethics standards applied. Substantiation discipline for ESG — every ESG claim in creative has to survive a regulator, an NGO, and a journalist. We design for that survivability, not for the feel-good read-through.

Named methods we apply in energy & resources

Stakeholder segmentation and sentiment tracking at project phase. Indigenous-partnered research with FPIC protocols. ESG disclosure alignment with SASB and ISSB frameworks. Social-licence composite indices. Transition-narrative architecture for legacy and renewables audiences. Project-licencing communications with regulator-aware narrative testing. Recruitment marketing for hard-to-fill technical roles.

Segments we work across

Upstream oil and gas · Midstream and pipelines · Integrated majors · LNG · Oilfield services · Mining and metals · Utilities and grid operators · Renewable developers (wind, solar, hydro, geothermal) · Hydrogen and alternative fuels · Nuclear · Carbon capture and storage · Cleantech.

Selected work

Anonymized — energy operator — Stakeholder research and engagement strategy → regulator approval timeline accelerated by [X] months. Read case →
Anonymized — mining client — Community-consent research + communications → social-licence score lifted [X] points year-over-year. Read case →
Anonymized — renewables developer — Brand and growth platform → qualified-lead pipeline up [X]%. Read case →

Sources & further reading

SASB Standards (Sustainability Accounting Standards Board — ESG reporting framework)
ISSB (IFRS Foundation) (International Sustainability Standards Board disclosure framework)
Canada Energy Regulator (CER) (Canadian federal energy regulator)
Alberta Energy Regulator (AER) (Alberta provincial energy regulator)
ESOMAR — global research standard (research-ethics framework for stakeholder research)

NUUN Digital Energy & Resources Practice — Head of Strategy, Energy. Stakeholder research for energy and resources, ESG substantiation under SASB and ISSB, Indigenous and community engagement research, project-licencing communications.

Energy & Resources FAQ.

Do you work with oil and gas AND renewables?

Yes. Our view is that the energy transition is happening inside the same stakeholder set — investors, communities, regulators, and employees. Serving both sides of the transition keeps us honest about the full picture. Individual engagement conflicts are screened upfront.

How do you handle Indigenous engagement research?

Through Indigenous-led or Indigenous-partnered research teams, with protocols for free, prior, and informed consent at the research design stage. We do not deploy generic panels for Indigenous audiences.

Can you handle regulatory-approval communications (CER, AER, BLM)?

Yes — typically alongside a regulatory counsel or public affairs retainer. We handle the research, narrative architecture, and creative; counsel handles the filings.

What's your position on ESG communications?

Substantiation before storytelling. Every claim needs an evidentiary trail that survives adversarial review. We decline greenwashing briefs, and we flag potentially non-defensible claims at the review stage, not post-publication.

Do you do investor-facing work (IR)?

Yes, typically in partnership with the client's IR team. Areas we lead — investor-audience research, messaging architecture, investor-website UX, and transition-narrative strategy. Disclosure filings remain with IR counsel.

How do you measure social licence?

Stakeholder-sentiment tracking across community, regulator, Indigenous, and employee audiences; issue-level sentiment in earned and social media; and a composite social-licence index tied to project-phase milestones. The metric is reviewed with regulatory and communications counsel before deployment.

Stakeholders you can name, licence you can keep.