Public Affairs & Government Agency | NUUN Digital

Quick answer

NUUN Digital's Public Affairs & Government practice runs public opinion polling, message testing, issue and ballot campaigns, and digital transformation for federal, provincial, state, municipal, and agency clients across Canada, the US, and the GCC. Every poll is paired with a public method statement. Every campaign lives with the documented message- testing evidence behind it.

AAPOR · CRIC

Transparency standards · every release

Probability-blended

IVR · online panel · live phone as needed

Voter-file modelling

Where legally available

NA + GCC

Public-affairs delivery footprint

What public affairs clients hire us for

Public opinion polling — federal, provincial, state, and municipal ballot and issue tracking. Message testing — framing experiments, audience segmentation, and creative effectiveness for issue campaigns. Issue and ballot campaigns — full-funnel programmatic, search, and social, attributed to movement on public-opinion measures. Government communications — digital transformation for public-sector communications and citizen-engagement programs. Coalition and advocacy work — research and communications for coalitions, trade associations, and advocacy organizations.

What's different about public affairs at NUUN

Methodology published on release. Every poll and message-test we release carries a full method statement — sample frame, weighting, question wording, margin of error, field dates — consistent with AAPOR Transparency Initiative and CRIC standards.

Digital operation at political-campaign pace. Our programmatic, search, and social teams operate at the speed ballot and issue campaigns require — measured in days of in-field, not weeks. Conflict discipline — we screen engagements for conflicts across parties, issue sides, and client mandates. We will not work for opposing sides of the same ballot question; we say so up front.

Named methods we apply in public affairs

Probability and probability-blended polling using IVR, online panel, and live phone as appropriate. Message-testing experiments including MaxDiff, conjoint, and framing A/B designs. Voter-file modelling where legally available, for microtargeting and persuasion modelling. Social listening for issue-level sentiment and narrative tracking. Media analytics measuring attention, resonance, and reach in earned media.

Client types we work with

Federal, provincial, and state governments · Municipal governments · Political parties and candidates · Ballot-measure committees · Trade associations and coalitions · Advocacy organizations and NGOs · Government agencies and crown corporations · International organizations.

Selected work

Anonymized — public affairs client — Polling and message architecture delivered a [X]-point swing in the final 90 days. Read case →
Anonymized — government — Citizen engagement platform launch → [X]k users in first quarter. Read case →
Confidential coalition — Issue campaign polling + programmatic → policy shift within [X] months. Read case →

Sources & further reading

AAPOR Transparency Initiative (US survey-research transparency standard)
Canadian Research Insights Council (CRIC) (Canadian research-industry transparency standard)
Elections Canada — rules and regulations (Canadian election regulatory reference)
FEC — US Federal Election Commission (US campaign-finance reference)
ESOMAR — global research standard (respondent-protection standard)

NUUN Digital Public Affairs Practice — Head of Research, Public Affairs. Public opinion polling with AAPOR and CRIC transparency, message-testing experiments (MaxDiff and conjoint), issue and ballot campaign programmatic, government digital transformation.

Public Affairs & Government FAQ.

Do you work with specific political parties?

Yes, with conflict rules. We work with parties and candidates but not on opposing sides of the same race or ballot question at the same time. We publish engagement scope on request for trust purposes.

How fast can you field a poll?

48–96 hours in-field for fast-cycle political work. Standard issue polling runs 5–10 business days. Probability sampling takes longer; online-panel work is fastest.

Do you report polls publicly?

When the client wants public release, yes — with a full method statement that meets AAPOR and CRIC transparency standards. We decline requests to release polls without methodology disclosure.

Can you work on government digital transformation?

Yes. Citizen-service platforms, data infrastructure, AI-assisted service design, and communications modernization — all within procurement and privacy frameworks specific to public-sector clients.

Do you work internationally on public affairs?

Yes. Canadian, US, and GCC public affairs are our primary footprints; we take international work selectively based on team fit and language capacity.

Do you work with advocacy coalitions and trade associations?

Yes — coalitions, trade associations, and NGOs are a frequent engagement type. Research and communications designed for coalition consensus-building, stakeholder-specific messaging, and third-party validation loops.

Numbers you can publish. Messages that land.