EMAIL AND LIFECYCLE — THE CHANNEL WE STILL OWN

Quick Answer: NUUN Digital runs email, SMS, and lifecycle marketing — on Klaviyo, Braze, Customer.io, Iterable, HubSpot, and Marketo. Strategy, creative, automation, deliverability, and measurement that ties lifecycle work to retention, repeat purchase, and LTV. Email is the channel platforms can't take away.

WHAT WE DELIVER

Lifecycle strategy. Welcome, adoption, engagement, expansion, win-back — mapped to your LTV model.
Campaign and flow production. Design, copy, build, QA, send.
Segmentation and personalization. Behaviour, value, and lifecycle-stage targeting.
Deliverability management. Warm-up, IP/domain reputation, spam-trap avoidance.
SMS and push programs. Integrated with email in one channel plan.
Measurement. Beyond open/click: incremental revenue, LTV impact, and cohort health.

HOW WE DO IT

Audit the lifecycle. Where engagement leaks, where revenue pools.
Strategy and segmentation. Behaviour- and value-based, not blast-and-hope.
Build flows and campaigns. Production cadence your team can sustain.
Manage deliverability. Inbox placement monitored and defended continuously.
Measure incrementality. Holdout and control groups where ethical; documented signals elsewhere.

WHEN IT FITS

Email producing opens and clicks but no measurable revenue.
Deliverability tanking; Gmail / Outlook complaints climbing.
Platform migration (ESP swap) pending.
Lifecycle program missing or single-flow (welcome only).

SELECTED WORK

E-commerce client — Klaviyo lifecycle rebuild → flow revenue up [X]%; overall email revenue share up [Y]pp. Read case →
SaaS client — Braze onboarding and expansion program → trial-to-paid conversion up [X]%; net retention up [Y]%. Read case →

SOURCES & FURTHER READING

Digital Marketing practice
Inbound marketing & automation
Customer data platforms
Email Geeks — https://www.emailgeeks.chat/
Sender Score — https://senderscore.org/

Frequently asked.

Klaviyo, Braze, Customer.io, or something else?

Klaviyo for e-commerce and DTC. Braze for consumer apps and product-led businesses needing deep personalization. Customer.io for B2B SaaS and flexible automation. Iterable for cross-channel (email + SMS + push + in-app) at scale. HubSpot / Marketo where marketing automation is the core platform.

Do you handle SMS?

Yes — integrated with email in one channel plan. Compliance (TCPA in US, CASL in Canada, GDPR in EU) and delivery management standard.

What about deliverability?

Monitored continuously. Inbox placement, engagement signals, complaint rates, and spam-trap avoidance. We defend the sender reputation actively, not as an afterthought.

Can you migrate us off Mailchimp / ESP?

Yes. Klaviyo, Braze, Customer.io, Iterable, HubSpot, or Marketo migration. Data, list, template, and flow migration with zero-send-gap the target.

How do you measure lifecycle programs?

Incremental revenue (with holdouts), retention cohorts, LTV lift, repeat-purchase rate, and flow-attributed revenue. Open rate and click rate are diagnostic, not outcome metrics.