INBOUND MARKETING THAT FEEDS SALES, NOT JUST DASHBOARDS

Quick Answer: NUUN Digital builds inbound marketing and automation programs on HubSpot, Marketo, Pardot, Braze, and Customer.io. Content, landing pages, forms, nurture, lead scoring, sales hand-off, and attribution — one continuous program, not eight stitched-together tools.

WHAT WE DELIVER

Inbound content engine. Pillar pages, clusters, and lead magnets mapped to buyer journeys.
Landing pages and conversion optimization. Form design, offer strategy, and A/B testing.
Marketing automation builds. Workflows, lead scoring, and list hygiene.
Lifecycle and nurture. Onboarding, adoption, expansion, and win-back programs.
Sales and marketing alignment. Lead definitions, hand-off SLAs, and closed-loop reporting.
Platform implementation. New HubSpot / Marketo / Pardot builds or audits of existing instances.

HOW WE DO IT

Map the buyer journey. Awareness → consideration → decision → adoption → expansion.
Content and offer strategy. What to produce, why, and for whom.
Build the automation platform properly. Data model, workflow hygiene, and governance.
Align with sales. MQL / SQL definitions, hand-off cadence, and closed-loop reporting.
Measure pipeline, not MQLs alone. Volume + velocity + conversion + revenue.

WHEN IT FITS

Inbound leads flat; sales blaming marketing; marketing blaming sales.
HubSpot / Marketo instance a mess of half-built workflows.
New demand-gen function needing a foundation.
Sales cycle lengthening; middle-of-funnel nurture failing.

SELECTED WORK

SaaS client — HubSpot rebuild + nurture program → MQL-to-SQL conversion up [X]%; pipeline up [Y]%. Read case →
Financial services client — Marketo migration + lifecycle redesign → welcome-to-adoption conversion up [X]%. Read case →

SOURCES & FURTHER READING

Digital Marketing practice
Content marketing
Account-Based Marketing
HubSpot — https://www.hubspot.com/
Marketo — https://business.adobe.com/products/marketo/

Frequently asked.

HubSpot, Marketo, or Pardot?

HubSpot for all-in-one simplicity and mid-market SaaS. Marketo for enterprise with complex account strategies. Pardot (Account Engagement) where Salesforce lock-in is strategic. Braze and Customer.io for consumer and product-led growth. Decision framework per situation.

Do you migrate platforms?

Yes, often. Common paths: Marketo → HubSpot, Pardot → HubSpot, Eloqua → Marketo. Data, asset, workflow, and campaign-history migration planned upfront; zero-nurture-gap the bar.

How is marketing automation different from email marketing?

Automation includes email but spans lead scoring, workflows, forms, landing pages, segmentation, and closed-loop reporting. See [Email & lifecycle marketing](/services/digital-marketing/email-lifecycle-marketing/) for email-specific programs.

What about attribution?

Platform attribution (HubSpot, Marketo) as baseline; augmented by CRM + MMM for enterprise. Attribution across channels discussed in [Marketing Analytics & Attribution](/services/data-analytics/marketing-analytics-attribution/).

How do you handle sales alignment?

MQL and SQL definitions co-authored with sales, service-level agreements on hand-off cadence, weekly pipeline reviews, and quarterly feedback loops. Without alignment, automation produces volume without revenue.