PROGRAMMATIC WITHOUT THE BLACK BOX

Quick Answer: NUUN Digital buys programmatic media across display, video, CTV, DOOH, digital audio, and retail media — transparent DSP buying, custom audience strategy, and attribution that proves incrementality rather than last-touch theatre. Arbitrage is not the business model; outcomes are.

WHAT WE DELIVER

Display and video. Standard, rich, interactive, and connected formats.
Connected TV (CTV) and OTT. Streaming inventory across DSPs and direct-publisher deals.
Digital Out-of-Home (DOOH). Programmatic billboards, transit, and venue-based screens.
Digital audio. Podcast, streaming audio, and in-car.
Retail media. Amazon, Walmart, Target, Instacart, Criteo.
Audience design. First-party, second-party, contextual, and cohort-based targeting.

HOW WE DO IT

Media strategy. Channel mix, audience, and flighting based on objective.
DSP and inventory selection. Transparent platform choices; no black-box markup.
Audience build. First-party activation, lookalikes, contextual, cohort.
Creative optimization. Dynamic creative, variant testing, and format-native work.
Measurement. MMM, geo-tests, and incrementality — not last-touch theatre.

WHEN IT FITS

Walled gardens (Google, Meta) saturated and CAC rising.
Brand campaigns needing scaled awareness beyond social.
CTV/streaming shift requiring programmatic access.
Retail media programs needing performance discipline.

SELECTED WORK

CPG client — Programmatic brand campaign → [X]% lift in brand consideration; CPC [Y]% below benchmark. Read case →
Travel & tourism client — CTV + DOOH integrated campaign → [X]M impressions, incremental bookings up [Y]%. Read case →

SOURCES & FURTHER READING

Digital Marketing practice
Marketing analytics and attribution
Ad testing and creative effectiveness
IAB — https://www.iab.com/
MRC — https://mediaratingcouncil.org/

Frequently asked.

Which DSPs do you work with?

DV360, The Trade Desk, Amazon DSP, StackAdapt, Yahoo DSP, and specialized retail-media DSPs. Platform choice is driven by inventory access, audience capability, and client context — not rebate structure.

Are you transparent on fees?

Yes. Platform, data, and agency fees broken out explicitly. No hidden arbitrage. Many agencies aren't transparent here; we don't think that's sustainable.

How do you measure programmatic?

MMM, geo-experiments, and incrementality testing. Last-touch attribution alone misstates programmatic value; we use it as one signal among many.

Can you handle CTV / streaming specifically?

Yes. CTV inventory via DSPs, direct-publisher deals (Hulu, Netflix ad tier, Disney+, Peacock, Amazon Prime Video), and cross-screen measurement. CTV is a dedicated practice area.

What about retail media (Amazon, Walmart)?

Covered end-to-end — search, sponsored display, DSP, and measurement. Retail media is where CPG and commerce budgets are shifting; treating it as "paid search on Amazon" undersells the opportunity.