SEARCH THAT SURFACES YOU ACROSS EVERY ENGINE AND ASSISTANT

NUUN Digital — an SEO and GEO agency for search, AI answer engines, and paid demand capture.

Quick Answer: NUUN Digital runs integrated search programs across classical SEO, generative engine optimization (GEO), answer engine optimization (AEO), and paid search. Google, Bing, ChatGPT, Perplexity, Gemini, Claude, and Copilot — all treated as revenue channels. Share of Model matters as much as share of search.

WHAT WE DELIVER

SEO strategy and execution. Technical, on-page, content, and authority work.
Generative Engine Optimization (GEO). Content engineered for AI-engine citation.
Answer Engine Optimization (AEO). Featured snippets, PAA, and direct-answer wins.
Paid search. Google Ads, Microsoft Ads, LinkedIn Ads — integrated with SEO for total search share.
Local and international SEO. Multi-market, multi-language programs.
Measurement. Rank, traffic, citation share, and pipeline attribution — together.

HOW WE DO IT

Audit and opportunity mapping. Technical, content, link, GEO, and paid audit together.
Keyword and prompt strategy. Classical keywords plus AI-engine prompt targets.
Content engineered for both. Quick Answer blocks, FAQ schema, statistics, citations.
Technical and authority work. Site speed, schema, internal linking, and link acquisition.
Measure Share of Model. Track citation volume across AI engines, not just Google rank.

WHEN IT FITS

AI search stealing traffic from classical SEO programs.
Competitors getting cited by ChatGPT/Perplexity while you aren't.
Paid search CAC climbing; need organic offset.
Enterprise SEO program stalled on technical debt.

SELECTED WORK

SaaS client — SEO + GEO program → [X]% organic growth; Share of Model up [Y]% across top prompts. Read case →
Confidential retailer — Paid search restructure → CAC down [X]%, revenue up [Y]%. Read case →

SOURCES & FURTHER READING

Digital Marketing practice
Content marketing
Marketing analytics and attribution
Schema.org — https://schema.org/
Google Search Central — https://developers.google.com/search

Frequently asked.

Is GEO different from SEO?

Related but distinct. GEO optimizes for AI engines (ChatGPT, Perplexity, Gemini, Claude, Copilot) that synthesize answers rather than rank blue links. Tactics overlap — schema, Quick Answers, statistics, citations — but KPIs differ. We run them together.

Will AI search kill traffic?

For some queries, yes — zero-click growing. For others (transactional, research, navigational), traffic remains. The strategic move is to optimize for citation in AI answers AND traditional rank. Both channels matter; we build for both.

How do you measure AI search citations?

Prompt-monitoring programs across ChatGPT, Perplexity, Gemini, Claude, and Copilot. Citation frequency, position, and sentiment tracked monthly. Share of Model is the headline metric.

Can SEO and paid search be run together?

Yes — and they should. Paid search data informs SEO; SEO coverage lets paid budget concentrate on high-value queries. Siloed programs leave money on the table.

How long until results?

Paid search: days. GEO / AEO: 60–120 days for initial citation wins. Classical SEO: 4–9 months for meaningful rank movement in competitive verticals.