GO-TO-MARKET PLANNING THAT GETS SHIPPED

Quick Answer: NUUN Digital writes GTM plans that the team shipping them actually follows. We own positioning, ICP definition, channel mix, pricing strategy, and a 12-month activation sequence — with engineering, marketing, and sales-readiness scope rolled in. Planning without execution is a deck; we build both.

WHAT WE DELIVER

ICP and buyer journey. Evidence-based ICP with buying-committee map and journey stages.
Positioning and messaging architecture. Category frame, brand idea, and value-prop ladder.
Pricing and packaging strategy. Willingness-to-pay research and tiering recommendations.
Channel mix and budget allocation. Paid, organic, partner, and direct — sized and sequenced.
Launch-readiness scope. Website, assets, sales enablement, and training per the GTM.
12-month activation sequence. Milestones, owners, and KPIs per quarter.

HOW WE DO IT

ICP sharpening. Research with current customers and lost-deal prospects.
Positioning test. Framing experiments before the brand team builds creative.
Pricing validation. Willingness-to-pay research by segment and packaging model.
Channel modelling. Expected CAC and payback per channel in year-one and steady state.
Sequence the launch. Pre-launch, launch, and post-launch phases with clear gate criteria.

WHEN IT FITS

New product, platform, or category launch.
Entering a new geography or vertical segment.
Major product repositioning requiring GTM refresh.
Post-investment GTM rebuild for scale.

SELECTED WORK

SaaS client — GTM plan → pipeline up [X]% in first two quarters post-launch. Read case →
Financial services client — Digital-offering GTM → [X]k accounts in launch quarter. Read case →

SOURCES & FURTHER READING

Revenue-accountable growth strategy
Launch a new product solution
Enter a new market solution
Product Marketing Alliance — https://www.productmarketingalliance.com/
MASB GTM standards — https://themasb.org/

Frequently asked.

How is this different from strategy-consultancy GTM work?

We write GTMs we can execute. Our research, brand, website, and marketing teams deliver the plan in-house. Strategy consultancies deliver the binder; we deliver the binder and the launched product.

Can you do GTM without handling execution?

Yes. GTM-only engagements are 10–14 weeks and deliver the plan, research, and first-wave assets. Many clients take execution in-house after; others retain us for delivery.

Do you handle pricing research?

Yes — through our Research & Insights practice. Van Westendorp, MaxDiff, and conjoint analysis are core methods for pricing and packaging decisions.

Can you do GTM for services businesses, not just products?

Yes. Services GTM requires different emphasis (proof points, practitioner credibility, delivery capacity) but the planning discipline is the same.

What's your minimum engagement size?

Typically mid-six-figures for GTM planning + launch. Pure GTM planning (no launch execution) starts lower. We're transparent about engagement economics upfront.