MARKETING MATURITY ASSESSMENT

Quick Answer: NUUN Digital's marketing maturity assessment benchmarks your organization across strategy, data, creative, media, MarTech, and operations — against category peers and maturity stages. 8-week engagement yielding a scored baseline, peer benchmark, and 12-month gap-to-close roadmap with effort and impact estimates.

WHAT WE DELIVER

Six-dimension maturity score. Strategy, data, creative, media, MarTech, and operations.
Peer benchmark. Scored against anonymized peers in your category.
Gap and opportunity analysis. Where the highest-impact gaps are and how to close them.
Roadmap. 12-month plan with effort, impact, and sequencing per initiative.
Build-vs-partner recommendation. What to staff internally, what to outsource.
Executive-ready readout. For the CMO, CFO, and board.

HOW WE DO IT

Interview leadership and practitioners. Per dimension, across the marketing organization.
Review artifacts and data. Dashboards, campaigns, dashboards, MarTech stack, and org structure.
Score against rubric. Six dimensions × five maturity stages = 30-point framework.
Benchmark against peers. Anonymized peer data from comparable organizations.
Build the roadmap. Sequenced by impact-to-effort ratio, not by enthusiasm.

WHEN IT FITS

New CMO in first 90 days.
Pre-investment or pre-acquisition marketing due diligence.
Prior to a major transformation program.
Board-requested marketing accountability review.

SELECTED WORK

Enterprise client — Maturity assessment → prioritized roadmap → marketing spend efficiency up [X]% within 12 months. Read case →
Anonymized — private equity — Portfolio-company marketing due diligence across [X] holdings. Read case →

SOURCES & FURTHER READING

Revenue-accountable growth strategy
Data & Analytics practice
Strategy & Growth practice
Gartner marketing maturity model — https://www.gartner.com/
MASB marketing accountability standards — https://themasb.org/

Frequently asked.

What framework do you use?

A NUUN Digital framework informed by public maturity models (Gartner, Forrester, MASB) and our own operating experience. We publish the rubric with the engagement so scoring is transparent.

How long does the assessment take?

8 weeks from kickoff to readout for standard scope. Accelerated 4-week assessments are possible with prioritized dimensions.

Will it tell us what to do or just what's broken?

Both. The deliverable is a roadmap with specific, sequenced initiatives — not a diagnosis without prescription. Effort, impact, and owner are named per initiative.

Can you help execute the roadmap?

Yes, typically. Many clients retain us to deliver the highest-impact initiatives from the roadmap. The assessment remains useful even if execution goes elsewhere — the roadmap is the deliverable.

How honest are the peer benchmarks?

Fully — within confidentiality constraints. We benchmark against anonymized, methodologically consistent peer data. We do not pretend you're ahead when you're not.